- Core group (or person) of service leaders in your organization
- Includes product owner
- Small, diverse, agile team (akin to special projects group who are brought together to accomplish an important goal for the larger organization)
- Works beyond the group to represent the different services, departments and community as a whole
- Gets hands on, individualized coaching that is woven into technical trainings to upskill content admins into digital service and content designers
- Establishes standards, consistency and compliance during onboarding meant to reset how the entire organization does digital moving forward
- Learns to iterate on analytics and information to continuously improve digital services
- Best when empowered and trusted by leadership to do the above